Monster
Smash
Commercials and Smashing Demo Video
The Assignment
Monster Smash is a company that reduces trash volume in dumpsters by crushing the contents using a truck with a 3-ton spinning roller blade drum. Customers are then able to get 2 to 3 times more trash content in their dumpsters - saving them time as well as up to 40% in dumpster fees and waste management costs.
As a start up company, Monster Smash needed a way to quickly communicate how the Monster Smash truck/process worked and how it added cash to a company’s bottom line.
Hyperion Studios animated the Monster Smash logo that featured “Sammy the Smasher”.
The Solution
Taking inspiration from the Monster in the Monster Smash logo, we suggested that we develop animated commercials to show how the 3-ton spinning drum truck smashed dumpster trash. Hyperion Studios illustrated a number of scenes that focused on various target customer segments (RIDC Parks, hospitals, manufacturing facilities, construction sites, etc.) featuring Sammy the Smasher running past them in the commercials.
We also filmed a staged event where the owner of Monster Smash took us through an actual Monster Smash demonstration. (see below)
30: Second Monster Smash Commercial
Using animated illustrations we see Sammy the Smasher running through the streets and them symbolically changing into the Monster Smash Tuck. The music mimics the 1960’s song “Monster Mash” by Bobby “Boris” Pickett.
15: Second Monster Smash Commercial
While not including Sammy the Smasher street scene in this brief spot, we focused on the key sales benefits of the Monster Smash process.
Monster Smash - Smashing Demo
In this video Monster Smash takes us through an actual Monster Smash demonstration. We utilized multiple cameras and shot drone videography so viewers would have an optimum view of the smashing-in-progress.
