Mitsubishi Electric
Power Products
Marketing Display Wall
The Assignment
Headquartered in Warrendale, Pennsylvania, Mitsubishi Electric Power Products, Inc. (MEPPI) serves the North American power systems, rail transportation, and large visual display markets with electrical and electronic products, systems and services. MEPPI’s Uninterruptible Power Supplies (UPS) business unit wanted to create a lobby display that featured successful aspects of its marketing programs.
The Approach
Hyperion Studios worked with MEPPI UPS marketing staff to categorize their marketing programs in to five areas; Strategic Planning, Content, Website, Digital Marketing & Social Media and Analytics. A large video monitor displayed Mitsubishi UPS commercials, training and product videos. A smaller monitor included self-guided interactive product presentations offering lobby visitors the ability to engage with the display .
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We explored a series of wall fixtures and sub straights to use in the production of the wall display.
After Effects Mosaic Tiles Video
The main focus of the marketing display wall is a large monitor that would showcase a series of Mitsubishi Electric videos. To introduce the videos, we created an animated sequence of moving photo-tiles in After Effects. All of the photos in the animated was photographed by Hyperion Studios along with shooting and editing 10 of the 12 videos featured the display program.
Description of photo here…
