Ideation

Ideation Concepts

Ideation is brainstorming a series of creative ideas and then rendering the best concepts that came from the session. The renderings could be simple black and white sketches or complex, full-color illustrations.

With some ideation projects, we’re included as a part of an internal client session, brainstorming rapid-fire ideas with a large group of people. Other assignments involve first learning about traffic flows within a chain restaurant so we could develop point-of-purchase marketing vehicles to build awareness of a new menu item.